Shop Values

The People

All Are Welcome

-We welcome people of all races, nationalities, genders, sexual orientations, and abilities. We treat all people and bicycles with respect, and by entering this space you agree to the same. 

Equity

-We are committed to making cycling culture more inclusive and accessible to women, people of color and LGBTQ folks. We work hard to support a biking community that reflects the many people who love bikes by offering affordable classes, a low-cost Gear Rental program, and thoughtful support to every customer who walks in our door.

Listening

-We listen attentively to understand each customer’s needs and offer tailored advice to align with your budget, riding style, timeline, and aesthetics. 

The Bike

Trustworthy Repairs

-We work hard to get things right the first time, communicate openly and honestly about the process, and get you on your bike as quickly as possible.

High Quality Products

-We field-test and stand behind the products that we sell. We’ll work with you to find the best product to meet your specific needs. 

No Bike Judgement

-Our goal is to meet you where you’re at on your bike journey and get you to the next step. We will never judge your bike for being dirty/old/in disrepair.

The Space

Organization

-We commit to keeping a clean, organized and welcoming shop space where lifelong cyclists and first-time riders feel comfortable exploring.

Environment

-We are committed to reducing waste and promoting the bicycle as a tool to reduce your carbon footprint. 

Learning

-This is an educational space for customers and staff alike. We are eager to learn more about what we don’t know, and will work with you to find the answers.